Using a grid format for the blueprint, the key stages of the service are identified. Next, the actions to perform each stage are sorted into relevant contexts. Finally populate the resulting grid with the planned outcome at each stage under the relevant context.
Blueprints allow designers to quickly map out how a user will progress through a service system and identify the necessary support systems and touchpoints along the way. At exploration stage they can rapidly show if a service proposition is overly complex or will require too much investment. At development stage they can highlight strengths and weaknesses when used in conjunction with research data. And finally, at the stage of expansion the blueprint can help to identify spin-off services that would benefit the user.
Designer:
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•Detailed record of key system interactions and decisions
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•A basis for explaining the system to others
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•An approach that combines user, touchpoint and support systems under specific stages, rather than addressing them separtely
User Group:
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•Standardised format for comprehending detailed information
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•Easily visualise system shortfalls
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•More readily followed than typical bullet points or specifications
A service blueprint provides the basis of a service proposition. There are many forms of blueprint but the idea of capturing the main objectives, needs and obstacles is the same.
