The brief from the outset was to produce a service proposition targeted at connecting disparate yet potentially mutually beneficial parties.


The first stage, investigation, allowed for extensive research into how well-produced service solutions can benefit society. The development stage focused upon eliciting high quality feedback for design direction and the execution phase called for strong project management skills and attention to detail.

A fully automatic, SMS-control system allowing for on-demand content delivery.


A service manual detailing touchpoints, technical processes, a viable business case and future/alternate development opportunities.


Feedback indicators including screen graphics and reply SMS messages.


Service touchpoints including a user website concept, menu system and service demonstration video.

Research Skills:


  1. •Cultural Probe Development

  2. •Experience Prototyping

  3. •IDEO Methods Enhancement

  4. •Interview Techniques

  5. •Formal Dissemination


Design Skills:


  1. •Graphic - Screen & Print

  2. •Experience

  3. •Service

  4. •Film - Script & Storyboard


Management Skills:


  1. •Project Management Software

  2. •Delegation / Contingency Planning

  3. •Project Evaluation

  4. •Time / Expense Monitoring

grapevine.fm essentially turns your mobile phone into a remote control. By allowing you to control the music around you with a simple SMS, the technology matches requests made with unsigned artists' music exposing you to great (or not so great) new music.