Marketing isn’t a one-size-fits-all solution for all businesses, so if you own a small service-based company, it’s important that you tailor your marketing towards your specific situation and goals.
In this article, you’ll learn of the 3 most effective marketing techniques that should help you grow and find more customers for your small service-based business.
Work On Your Online Presence
Your website is your online shop front (and about as close to a physical storefront as most service-based businesses will ever have). Making a good first impression on people who find your website online will help you encourage more conversions without putting a penny into ad spend. 
A professional and modern website goes a long way here. When you’re designing your site, avoid cluttering it with text, and use high-quality images to demonstrate your services and the results you can achieve.
Your site should also have clear calls to action that guide visitors to what you want them to do, such as requesting a quote, booking a service, or contacting your team for more info. Keep in mind that most of your customers probably aren’t experts in your niche, so make sure to clearly explain what you do and what each service means in a language your target market understands.
Take Advantage of Social Media
Social media is a great way to connect with potential clients, giving you the opportunity to share photos and videos of your work.
There are lots of social platforms to choose from, and rather than spreading yourself too thin and trying to use them all, go for those where your target market is most active.
You can then develop a content strategy. It’s best to share a mix of content (i.e. photos, videos, and text posts) to give customers a clear idea of who you are and what you do. For example, if you’re an artificial turf installer, you could share a video of a completed project with a caption like, “From patchy grass to a flawless lawn in just one day! Enquire about our services if you’re ready for a backyard upgrade.”
Make sure to engage with your followers, responding to all relevant comments and messages. You can either consider running contests and giveaways to increase your reach.
Engage with Your Community
People prefer hiring businesses they recognize, so take every opportunity you can to get involved locally and boost your visibility.
A great way to introduce your business to a local crowd is to attend community events. You could also go one step further and sponsor local teams or charity events to get your name out there, with the positive association that charity work brings.
Moving back to social media, you’ll also benefit from joining local Facebook groups where people ask for service recommendations. Staying engaged with your community should help you build a strong reputation, so you’re likely to attract more customers by default of being well-known locally.
Takeaway
These are just three ways to get started with a marketing plan for your small service-based business, but don’t stop here!
Once you have a marketing strategy off the ground, you can also introduce email marketing, improve your customer service, and start tracking your efforts, so you can refine your efforts and attract more customers in the long run.
