Social media has grown to be the most impactful communication platform worldwide. It has spread courtesy of the widespread use of the Internet. Turkey has millions of vibrant users who flock to various platforms to interact and excitingly connect with their networks. It is estimated that there are over 55 million users, and the population keeps growing. This is over 60% of the entire population, which is quite significant. The leading apps are Instagram and WhatsApp, followed by Facebook, Twitter, Telegram, and Twitter. Let us find out the latest trends to look forward to in 2024.
Social media has been applied in different sectors. Marketing has gained the most from this growth because it is based on reaching the biggest population of the target audience. It can also help to analyze consumer preferences leading to the best brand promotion activities. The top brands make maximum use of social networks. Even the biggest casinos, like 7Slots, ensure that their presence is felt on these platforms.
Keeping up with the latest trends can help you to take maximum advantage of social media and organize a great campaign. Here are the top trends of 2024:
Preferred Platforms
TikTok is quickly rising in popularity in Turkey. Many users prefer video-based platforms, so Instagram and Facebook have ruled the industry for a long time. However, TikTok has become so popular because it uses a unique concept based on short videos with music and other voiceovers. The quick rise has already raised concerns in certain jurisdictions, with some countries contemplating banning or limiting it.
Even though TikTok is quickly climbing, the other apps continue to rule the industry. It is all based on the target audience. The older generations seem to prefer Facebook, while the youth love Instagram, Twitter, and now TikTok. All platforms have created a hybrid of their previous selves, thus allowing users to share videos, texts, and other forms of content. Hence, the choice of platform is more about preference and less about its limitations.
Video Length
The recent past has clearly shown that videos have a great appeal to people. Short videos have particularly been so popular because they tend to communicate with great detail in the shortest time possible. The Turkish youth is impatient, so if your video does not capture their attention within the first few seconds, then your campaign could potentially fail.
However, recent happenings in platforms like TikTok have proven that longer videos cannot be written off. Initially, it was based on short videos, but now it has started accepting longer videos of up to 30 minutes.
Social Media Marketing
The main reason why the growth of social media has become so sensational is its impact on business and commerce. Turkish businesses are increasingly using these platforms to promote their businesses. The most profitable businesses in the modern era must invest in a vibrant online presence. These apps usually charge a small fee for ads but the return on investment is certainly worthwhile.
The union between this innovation and commerce is becoming even more fruitful. We are beginning to witness online shops that are hosted by social media platforms. The TikTok shop is a classic example of how this trend is going to be shaped.
Artificial Intelligence
The utilization of AI remains one of the biggest trends. It is being used for personalization, where users tend to get what they need. AI is also used to analyze huge volumes of data that can help SMM specialists design promotional campaigns. You can also find AI-powered customer care that works excellently on these platforms. AI is the future, and any modern business must adopt it or perish.
Influencer Marketing in Turkey
This is perhaps the most alluring social media trend of 2024. Turkish businesses have embraced the use of influencers to promote their businesses. These are highly influential individuals with a huge following on various platforms. Hence, their endorsement of your product or services will be impactful because it will reach several people.
Most of the top influencers in Turkey have over 15 million followers, and some tend to enjoy such a following across different platforms. Let us take a look at the top ten influencers in Turkey:
- Burak Ozdemir;
- Cagri Taner;
- Nursema Altuntas;
- Hadise;
- Acun Ilicali;
- Cilginn Dondurmaci;
- Ponciklendin;
- Ibrahim Yilmaz;
- Emirhan Ozhan;
- YasinCengiz.
All of these influencers tend to be more prominent in a certain niche. Hence, for maximum success, you must choose the one that has a big say in your area.
Social media is slowly becoming the mainstream platform for communication. It reaches millions of people across the globe with the least effort. These are the biggest trends in Turkey in 2024. Watch out for more as we continue to witness the tremendous transformation of social networks.
